Our Hours: Mon. - Fri. 7:30 - 6:30, Sat. 7:30 - 6:30, Sun. 7:30 - 3:00
Owner Alex Gori and his wife Teresa, designed the new bakery over a decade ago to fit his exact needs, and to expand the products offered.
In the 10 years he has operated The Pastry Chef in Tinton Falls, N.J., Alex has done both. Last year, the bakery moved three doors away from his original 1,400-sq.-ft. bakery into a much larger 3,200-square-ft. location.
Alex sketched the design of the new bakery on three taped-together pieces of graph paper. That hand-drawn sketch now occupies a place of honor in his tiny office. It is a point of pride that every square foot of the 600-sq.-ft. retail shop and 2,600-sq.-ft. production area is used efficiently.
The front of the shop has been organized by product/category line, keeping breakfast items separate from cakes and pastries, with two registers to handle customers with different needs and time schedules.
All deliveries now come into a contained storage space, which avoids interrupting the busy production area. A central walk-in refrigerator/freezer separates the self-contained decorating area from the din of the ovens and production.
Pastry Chef's commercial and retail business draws customers from north New Jersey as well as commuters heading to and from the New York boroughs of Staten Island and Brooklyn, made some conscious cosmetic decisions when he outfitted the new bakery.
“The old location was very traditional, all white, everything matched. The ‘it’s a bakery, paint it white,’ look,” he says. In the new space, Alex and Teresa used Italian tile and painted the walls a terracotta color. He also installed custom showcases and neon signs. The neon Pastry Chef sign, along with neon signs in the shape of a coffee cup and a piece of cake signs set the right mood for the new location.
Alex had noticed, "As soon as we moved into our current location, there was an immediate buzz, a sense of excitement about the place".
Stop in early and say good morning and enjoy our Pastry Chef Coffee Bar!
You can choose from our great selection of freshly brewed coffee and many delicious bakery items!